- If my business was yours, what would you do differently with the finances?
– You’ll quickly see if they think like a strategic partner – or just a form filler. - What’s the most common mistake you see businesses like mine make -and how would you help me avoid it?
– Real insight beats a glossy sales pitch. - Can you explain my accounts to me in plain English – without jargon?
– Clarity is priceless. - How will you help me sleep better at night?
– Because peace of mind is worth every penny. - What’s your proudest win for a client?
– Success stories reveal more than qualifications. - How do you stay ahead of tax changes, and how will you keep me informed?
– A proactive accountant saves you money and headaches. - What happens if I get investigated by HMRC?
– You need to know they’ll have your back. - Will you challenge me if I’m about to make a poor financial decision?
– “Yes” men/women are dangerous. - How will you help my business grow – not just survive?
– Compliance is the minimum. Growth support is the extra mile. - What does success look like in our working relationship, 12 months from now?
– A shared vision builds trust.
Great accountants aren’t afraid of tough questions
DO YOU TOLERATE LOW MARGIN WORK?
If your profit margins are thin, there is a real danger you are running a charity for your least valuable customers. Low margin work is